Tender and flavorful, the Grass Fed Beef Rib Eye is a really fine piece of meat. Cut from the rib primal, this steak contains a generous amount of marbling, even with traditionally leaner grass fed beef. It does well when cooked hot and fast, resulting in a buttery soft bite. We source our grass beef from a cooperative of farmers in New Zealand, which raise the cattle on wild grasses and herbs in New Zealand their entire life - never grain fed or finished. This diet guarantees steaks full of beefy flavor and healthy vitamins and minerals. Naturally lean and low in cholesterol, this the perfect choice for the meat-lover that's looking for to amp the flavor and lose the fat. Available as a whole muscle to cook as a roast or for you to cut yourself, or custom-cut by our expert butchers into several different thicknesses. As with all our premium beef, we always recommend the simplest method of cooking, whether grilling or pan seared. Cooked medium rare and seasoned with salt and pepper, an addition of a touch of cayenne pepper adds a nice bit of heat. 100% Grass Fed Antibiotic, hormone and steroid-free Pasture fed and humanely raised Naturally low in calories, fat and cholesterol High in protein, vitamins E & B, and minerals Imported from New Zealand