"Maximum attraction for the toughest conditions! The Pro-Troll ProFlash Lighted ProChip Flasher pulls fish to your bait 3 ways: with erratic rotation as it moves through the water, courtesy of its back-end kicker fin; continuous electronic live bait ""nerve impulses"" from the pre-mounted EChip; and the water-activated ProFlash light system, which flashes red, white, and green on both sides when we. A huge draw for lake trout, salmon, and other aggressive predators in low-light conditions or dark, murky water. Maximum attraction for tough conditions Kicker fin imparts erratic rotation EChip provides live bait ""nerve impulses"" Water-activated ProFlash light system Flashes red, white, and green on both sides A huge draw in low light or dark, murky water"