"Supercharge your trolling with the Pro-Troll ProFlash Lighted HotChip Flasher. With the build and swimming action of a conventional flasher, this exciting attractor comes equipped with both the EChip, which pumps out ionic live bait ""nerve impulses,"" and the water-activated ProFlash light system, which flashes red, white, and green on both sides when wet. A huge draw for lake trout, salmon, and other aggressive predators in low-light conditions or dark, murky water. Heightened attraction for tough conditions Conventional flasher body EChip provides live bait ""nerve impulses"" Water-activated ProFlash light system Flashes red, white, and green on both sides A huge draw in low light or dark, murky water"