Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!Specifications and Features:Multi-purpose bait used for countless scenariosReliable paddletail actions that attract fishEye-popping colors Multiple rigging options: weighted swim bait, jig head, A-rigs, spinnerbaits, Texas rigs, and Carolina rigs