The Berkley Powerbait Ripple Shad is a highly effective lure designed to mimic the appearance and movement of a baitfish. Its unique shape and coloration make it an attractive option for a variety of fish species. The Ripple Shad's scent and flavor are key factors in its success, as they are irresistible to fish. Berkley scientists have spent over 25 years perfecting the PowerBait formula, which is exclusive to their products. This means that the Powerbait Ripple Shad has a distinct advantage over other lures on the market. Fast shipping ensures that you can get your hands on this top-notch lure quickly. With its proven track record and impressive features, the Berkley Powerbait Ripple Shad is an excellent choice for anglers of all skill levels.Key Benefits and Features: Product Name: Berkley Powerbait Ripple Shad Brand: Berkley Features: PowerBait formula: Exclusive to Berkley products Scent and flavor: Irresistible to fish Fish hold on time: 18 times longer than other lures