Created in partnership with Rocker Steiner, the current #1 bareback rider in the world, this collaboration delivers authentic western credibility and performancedriven appeal.Rocker has championed 12 rodeos and cochampioned 2 rodeos, making him one of the most dominant figures in professional rodeo today.This lightroast, ground coffee offers a bright, smooth profile designed to stand out on shelf while resonating with ranch, rodeo, and hardworking lifestyle consumers.