The color black brings to mind thoughts of power, elegance, formality, death, evil, and mystery. As a color, it is both frightening yet undeniably compelling. Our core roast, Beyond Black, has long explored our innate curiosity for all things unknown, and our new design brings that sentiment to the forefront. Enjoy this new look for a timeless BRCC classic -- and revel in its powerful spicy aromas, notes of dark chocolate, and sublime smoky finish. Specifications: Ground - UPC: 81007197555 Whole Bean - UPC: 81007197556