When It's Shootin' Time, Be Ready. Introducing Shootin' Time Roast, the official coffee collaboration between Black Rifle Coffee Company and Riley Green. Built for early mornings and long days, this smooth, balanced medium roast delivers dependable flavor for whatever's ahead. Inspired by Riley Green's grit and hard-working roots, it's made for the hunters, outdoorsmen, tradesmen, and anyone who knows success is earned. Get up early. Stay ready. Make your shot.