According to the Skin Cancer Foundation, 1 in 5 Americans will get skin cancer in their lifetime. We wanna change that. Avoid making a rookie mistake-reapply sunscreen every 2 hours and after swimming, sweating, and toweling off. Remember those easy to forget areas like your ears, nose, shoulders, chest, and neck. Don&';t underestimate cloudy days. 90% of UV rays still find their way through clouds, which means even if it&';s not a beautiful sunny day, you can still get fried.