The Big O was Cotton Cordell s first million-seller, the first square-lip crankbait ever created. This proven lure still catches plenty of big bass. The buoyant body and cover-deflecting ability is unmatched by other square lips. The Big O started the square lip crankbait craze, and it s still leading the charge. Ideal for both Large and Smallmouth Short square lip deflects off of cover More than one million sold in its first season alone Length: 2-1/4 Inch Weight: 1/3 oz Depth: 3-5 Feet Hook: #6 Treble Hooks