NEW Berkley Gulp! Alive! is the next generation in Gulp! technology. Now your favorite baits come floating in the Magic Gravy in Small or Large Buckets, enabling you to recharge your baits by putting them back into the bucket. The new Gulp! Alive! baits absorb 20% more Gulp! scent and attractant which, you guessed it, makes them at least 20% MORE EFFECTIVE than the 1st generation baits. They also have a 34% better swimming action than original Gulp! . WOW! More attractant, better action, BETTER RESULTS than ever before! At Berkley , our passion is that you CATCH MORE FISH! Get yourself some Gulp! Alive! and go have some major fun!