Yakima Mag Lip 3.5 Trolling Lure - Mag Lip lures feature a skip-beat action that fish can't resist. They can be trolled forward, zigzagged, back-trolled or fished from an anchored position. Their success is also well proven with back-bouncing and plunking techniques. - At Sportsman's Warehouse, we live for the thrill of the great outdoors. Whether you're hunting, fishing, camping, backpacking, or shooting, having the right gear is key to making every moment unforgettable. That's why we bring you only the highest quality, trusted brands-because your outdoor experiences deserve the best. From expert advice to quality gear and community events, Sportsman's Warehouse is more than a store-we're your partner on every journey. Come explore with us and experience the difference passion makes.