The Smartwool Snowboard Targeted Cushion Wild Blossom OTC Sock builds its fit around strategic stretch and mesh zones that hold the sock in place and guard against blisters through a full day on the mountain. Indestructawool knitting reinforces the exact spots that wear through fastest, so the high-impact zones outlast the rest of the sock instead of failing first. A narrower heel shape gives it a fit built for a woman's foot rather than a scaled-down men's last. What Our Gearhead(R) Experts Are Saying:"I've worn through the heel of plenty of snowboard socks by lunch. These make it through a full riding day, boots on the whole time, without a single hot spot."