The Columbia Ava Alpine Puffer Jacket uses a silver dot lining that reflects body heat back at you, so warmth builds instead of escaping as temperatures drop on the lift. Recycled synthetic insulation keeps that warmth working even when snow works its way into the mix, retaining its loft instead of collapsing the way traditional fill can when wet. A powder skirt and helmet-compatible hood round out a jacket built specifically for a day on the mountain, not just a walk to the car. What Our Gearhead(R) Experts Are Saying:"I got caught in wet, heavy snow on a spring lift line and expected the jacket to go flat the way my old one did. It didn't. The loft held through the whole afternoon, and I stayed warm riding lifts in weather that usually sends me inside."