Powered by Shimano's BOOST CONCEPT family of lure technologies, the all-new Zumverno 95SP MR elevates Shimano's lineup of premium jerkbaits. Designed to reach a mid-range depth of 6.5 feet, this suspending model settles into a nose-down posture on the pause, ideal for maximizing returns on live sonar. Its precisely engineered bill delivers a sharp, erratic action that mirrors the frantic movement of fleeing baitfish, triggering aggressive strikes. Measuring 95 mm (33/4") long, and weighing 1/3 oz, the Zumverno 95SP MR is engineered for long-range performance with Shimano's enhanced JET BOOST technology- a refined center of gravity transfer system that improves casting distance while delivering instant, responsive swimming action. By lowering the internal weight position, Shimano optimized both the lure's stability in flight and its crisp, dynamic movement in the water. Select color patterns also feature Shimano's innovative FLASH BOOST technology. This suspended reflective foil, mou...