Designed for anglers demanding unwavering performance, the redesigned IMX PRO BASS Spinnerbait casting rods within the Reaction Lineup delivers the technique specific action with the exact taper and proper flex to maximize angler capability on the water. Few techniques rival the sheer effectiveness of a well worked spinnerbait. Whether slow rolled mid column or bulged subsurface to trigger reaction strikes, this timeless bait remains a staple for anglers who want to cover water with purpose. The IMX PRO BASS lineup offers two dialed in options, 6'9"" Medium and the new 7'3"" Medium Heavy, giving anglers the ability to match rod dimensions to the situation. The shorter model excels at tight, precise casts around cover, while the longer version delivers maximum distance when targeting skittish fish away from the boat. Driven by G. Loomis'proprietary TaperTec rod building philosophy to fine tune actions and maximize rod performance without excessive material, the redesigned IMX PRO BAS...