What Our Gearhead(R) Experts Are Saying:"I picked this up for a friend who spends more time in the backcountry than anyone I know, and it landed exactly right. The camo colorway is cool-toned and understated, the bear graphic doesn't overdo it, and the 100% cotton build means it softens up fast and holds its shape through a full season of use."Some hats just keep the sun off. The Parks Project Defend the Parks Bear Hat has a little more to say. The cool-toned camo and embroidered bear graphic are understated enough to wear anywhere, specific enough that other parks people will notice. It's 100% cotton, breaks in quickly, and holds its shape through a season of use.