Lapua’s .243 Winchester ammunition gives you a mild recoiling cartridge with top notch accuracy and a flat trajectory suited to long range hunting and target shooting. Like many other cartridges of today, the .243 Win began as a wildcat, necked down from the .308 Win. It gained popularity in North America among deer and varmint hunters, and in Scandinavia it has always been a preferred caliber of bird and medium size game hunters. The two major reasons for the popularity of the .243 Win. are the flat trajectory and very mild recoil. Lapua 243 Winchester 90gr FMJ Ammo Box of 20 4316052