Introducing the Enduracool+ Performance Towel - our first-ever 8-hour cooling towel. Backed by four years of research, this ultra-absorbent terry towel wicks sweat from skin for rapid evaporation and faster drying. Activate the instant-cooling technology with water, wring, and wave - in under one minute the towel becomes up to 30deg cooler than average body temperature for long-lasting comfort. Ideal for active lifestyles and extended heat relief. Features: Features advanced cooling technology, which cools up to 30 degrees below average body temperature. With sustained cooling lasting up to 2 hours, this fabric ensures you stay comfortable and can perform your best, even when A/C isn't an option. Offers UPF 50+ protection, ensuring excellent UV shielding in both wet and dry conditions. The fabric maintains its protective qualities wash after wash, so you can engage in outdoor activities with confidence. This durable, chemical-free fabric is designed for long-lasting performance. With built-in thermoregulation technology, it retains reliable cooling and comfort throughout the product's lifetime. Trust in this fabric to remain functional and soft wash after wash.