The Strike King Red Eyed Shad has become the standard bearer lipless crankbait on the pro tour. Designed by our National Pro-Staff, the Red Eye Shad has incredible action and features some awesome paint jobs, premium hooks, 3D eyes and free floating rattles to give you the best action and sound of any lipless crankbait on the market. The action when it free falls is awesome!! FeaturesTrigger strikes when standard rattlebaits won't3D eyes for realistic lookPerfect shad-imitating body profilePro-designed paint jobsPremium VMC Vanadium Cone Cut Hooks