The Jackall Riser Bait 007 is an innovative topwater bait, uniquely designed with an upward facing lip which causes an erratic skipping motion upon retrieval. This action replicates the behavior of a frightened baitfish, triggering explosive strikes. It is the ideal topwater bait for any angler. This lure was intended to be fished on the surface, but many customers let it sink out and retrieve it under the water. The action attracts fish as well as it does fished on the surface. Give it a try next time you&';re out, but be careful not to bend the bill. Attract more fish with the unique action and realistic sound of the Jackall Riser Bait 007. It&';s an effective lure that helps to draw some of the biggest catches. 2.75" 5/16 oz