The extreme scent dispersion of Gulp!A(R) expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait! Realistic Shad Profile: Engineered with an authentic threadfin shad body shape featuring the distinctive high-backed profile and compressed sides that perfectly mimic this prime saltwater forage fish. The tapered nose transitions into a deep, laterally compressed body, creating the classic shad silhouette that gamefish recognize and attack instinctively. Jerkbait Action Design: The streamlined body and balanced weight distribution create erratic darting action when worked with sharp rod twitches. The flexible construction allows for realistic side-to-side movement and sudden direction changes that trigger reaction strikes from predatory species. Lifelike Details: Detailed scaling pattern and anatomically correct fin placement enhance visual realism, while the soft, supple Gulp! material provides natural flexibility and movement. The pronounced lateral line and realistic eye placement replicate the exact appearance of live shad that saltwater gamefish feed on throughout the water column. Stop messing around with the hassles of live bait and those other plastics, and simply grab a convenient bag of Gulp! The proven fish-catching power combined with this perfectly shaped jerk shad profile makes it an essential addition to any saltwater angler&';s tackle box. Features: Erratic darting motion imitates struggling baitfish Darting "quick glide" will entice strikes! Expand your strike zone with Gulp! scent dispersion