The Cobalt Soft Sided Tote cooler is part of our new line of soft-sided and alternative insulated products. This traditional design side tote cooler is built for transportability, ease of use and can carry up to 30 cans full of ice. This cooler has been built to the highest quality standards using heavy-duty durable PVC Tarpaulin, a waterproof PEVA liner, and reinforced zippers and straps. And all this while keeping the price as low as any other high-end soft-sided cooler on the market today! Typical Uses Include: wakeboarding, fishing, hiking, day trips, sporting events, outdoor concerts, family events, small backyard BBQ&';s. This is the perfect complimentary product to any of our hard sided coolers!