Berkley Gulp! Alive! Paddleshad Soft Swimbait - The extreme scent dispersion of Gulp! and Gulp! Alive! expands the strike zone, allowing you to catch more fish! Berkley Gulp! and Gulp! Alive! truly are the next generation in soft bait! Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live bait anymore - try Gulp! Alive! and fish the revolution. Lifelike baitfish profile with optimized nose for rigging jig heads; Body and tail design work together to provide fast action and slow speed movement; Colors selected by two Top Walleye Pros; Made from Gulp! proprietary material to ensure extreme scent dispersion; Ideally rigged on a weighted EWG swimbait hook or jig head; Gulp! formula matched to provide durability and action;