"Looks ALIVE, tastes ALIVE, feels ALIVE -- because your bait actually ""lives"" in a natural, super-charged GULP solution! Every bit as deadly as the real thing, but it's softbait in a bait bucket! Because Berkley's super-realistic, biodegradable Gulp Alive Sandworms actually live in a high-octane Gulp! solution, they absorb up to 20% more attractant. That's 20% more scent, more taste, more action and more reason for fish to snap them up! Each super-charged Gulp Alive Sandworm disperses its potent scent like a blood trail in the water, and when the fish-catching is over, you can simply put the bait back in the bucket to recharge for another day!"