Wear a shirt for three days without washing? Crazy right? But those in the know are changing the way they wear and wash with the help of merino wool. Our tee is knit from the worlds finest wool, sustainably and humanely sourced from New Zealand, and knit in the foothills of the Italian Alps in a hundred plus year old mill. Wether you're traveling the backcountry, or just hustling through your week, our Atlas 72 hour tee will keep you feeling fresh and looking good! - Extremely breathable, moisture wicking and anti-bacterial - Magically Soft, 100%, 17.5 micron merino wool - Sustainably sourced and completely ZQ certified fiber from New Zealand - Made in USA from wool knit in the Italian Alps