Pro-Troll's(R) ProChip Flasher gives off a tiny electrical pulses with the Pro-Troll EChip(TM) to add an ionic attraction to a hootchie or squid. Superior rotation is generated by the diagonal fin. The diagonal agitator produces an erratic action that large, lurking predators just cannot ignore. Use the single EChip on various lures. Full of unique flasher features, the ProChip is a fishing technological breakthrough. FEATURES: Fitted with Pro-Troll EChip(TM) produces tiny electrical pulse with every tail kick Adds deadly ionic attraction to your hootchie or squid Stimulates predatory instincts in gamefish Kicker fin creates an erratic, attractive roll Works successfully as slow as 1 MPH Kicking power to run spoons and large bait rigs behind the flasher