Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live bait anymore - try Gulp! Alive! and fish the revolution. FEATURES: Life-like tadpole profile Subtle action in the tail Beefed up head for easy rigging on a jig head or under bobber Soft Realistic texture quivers when lightly jigged Proven fish catching Gulp! Alive! formulation