The Bay de Noc Swedish Pimple Jigging Lure Purple Ice 1/3OZ is a versatile and effective fishing lure designed to mimic the appearance of a baitfish. Its unique Swedish Pimple design allows it to wobble and move naturally in the water, enticing predators to strike. The lure's compact size of 1/3 Oz makes it perfect for targeting smaller fish species. With its vibrant Purple Ice color, this lure is sure to stand out in any fishing environment. Fast shipping ensures that you can get back on the water quickly with this essential piece of gear. Bay de Noc has a reputation for producing high-quality lures, and this Swedish Pimple Jigging Lure is no exception.Key Benefits and Features: Style: Swedish Pimple Color: Purple Ice Size: 1/3 Oz