When people struggle learning to fly fish, they change their line, their fly, or their underwear"| when maybe the rod was the problem the whole time. The LIFT is built on the shoulders of our extremely popular ECHO Base series with updated actions to suit a wider range of casting styles. Few rods out there offer the bang-for-buck value of the ECHO LIFT. And we specifically designed it to continue to impress you whether you're still learning or many years in to your fly fishing career.