Sendero Provisions Co. Whataburger x Sendero WhataRodeo Hat Whataburger has been churnin’ out burgers for 75 years…in other words since you were knee high to an armadillo. And let us tell ya—they’ve seen a thing or two. The invention of the ketchup packet, the moon landing, and the rise and fall of drive-in theaters just to name a few. Through all the years they’ve been quietly chasin’ a dream as big as the state of Texas. One good burger at a time. Structured 5 Panel Brushed Canvas Pop-Up Stay Mesh Embroidered Design Snapback