Now with 30% greater cooling power*, the new HydroActive Max Large Cooling Towel is the fastest cooling towel. the Mission Cooling Towel was originally engineered for elite athletes to help them keep cool during high-intensity training or competition. By helping to maintain an optimal core body temperature, it allows the athlete to redirect their energy towards maximizing performance. When activated, the soft, ultra-breathable fabric cools down to 30 degrees below your average body temperature and provides a cooling effect for up to 2 hours. Just wet, wring and snap to activate the towel proprietary cooling technology. Re-wet and re-snap when the cooling effect wears off as often as necessary to stay cool as long as you need. The proprietary, patent-pending cooling technology works by absorbing moisture and perspiration into the fabric core where the unique radiator-like fiber construction circulates water molecules and regulates the rate of evaporation to create a prolonged cooling effect. COOLING POWER: Patent-pending, water-activated HydroActive Max cooling technology combines with soft, cool-touch fabric to deliver 30% Greater Cooling Power* To activate cooling technology simply SOAK in water, WRING it out and SNAP three times. Cools instantly to 30 degrees below average body temperature and stays cool for up to 2 hours when wet. To reactivate, simply re-soak and re-snap Chemical-free, Reusable & Machine Washable. Our permanent technology is incorporated at the fiber level and will never wash out UPF 50 protection against the harmful rays of the sun Engineered cool-touch fabric with a super soft hand feel