Once again, we are taking on breast cancer, but this time we brought out the big guns. That’s right, we’ve teamed up with NFL great Luke Kuechly to bring you a limited edition, autographed cooler in Kick Ass Pink. And the best part? For every signed Kick Ass Pink HUB 50 or IC30 you buy we are donating 30% of all proceeds to the Pretty In Pink Foundation ( Breast Cancer Assistance in NC | Pretty in Pink Foundation ) , a fantastic organization that provides the uninsured and under-insured in North Carolina with financial assistance. So what are you waiting for? Tackle breast cancer with Luke Kuechly and GOAT BOXCO and get your autographed Kick Ass Pink Hub 50 or IC30 today! How About A Wheel Kit For That NEW KICK ASS PINK HUB 50? Nothing’s worse than needing a chiropractic adjustment after carrying a loaded cooler across some tough turf. Save your back and use our Wheel KIT to pull your HUB 50 over the most challenging terrain quickly and easily. This premium accessory is made from solid aluminum with durable rubber wheels, and installs in no time at all with a flat head screwdriver, or a coin if you’re in a pinch. So next time someone asks you to carry your HUB Cooler to the barbecue, tell ‘em, “No thanks, you’ll be rolling over instead.”