Say "goodbye" to the hassles of live bait. BerkleyA(R) Gulp! Alive!A(R) Minnows are the best alternative to live bait and feature a powerful attractant that's guaranteed to catch more fish. With plenty of colors to choose from, Berkley Gulp! Alive! Minnows are sure to become your new go-to for days on the water. Soaked in a powerful attractant to catch more fish Rig and fish just like you would with any live bait Water-based formula for like-like scent, taste, and texture Order today!