Peluva Co-Founder Mark Sisson's Born To Walk challenges the flawed notions that have driven the running boom and describes how walking extensively every day is a fundamental driver of human health. Born To Walk shatters the flawed “struggle and suffer” ethos of the fitness industry with a comprehensive plan to slow down and discover the secret to weight loss, aerobic fitness, and longevity that is a walking-oriented lifestyle. Born To Walk Revelations: * Your optimal "fat burning" pace is probably a walk, not a run * Running prompts the genetic signaling for fat storage and muscle loss * Walking boosts mood, energy, aerobic function, and fat metabolism * Running shoes cause injuries; walking barefoot or in minimalist shoes prevents injuries Born to Walk will help you re-calibrate your approach to endurance exercise to avoid the drawbacks of chronic cardio, build an aerobic base the right way, reawaken lost foot functionality by transitioning to a more barefoot-inspired lifestyle, and develop broad-based functional fitness for longevity. "The most important recalibration of the fitness industry in decades."