Brad&';s KillerFish baits are designed with big king salmon in mind, delivering a proven plug profile that consistently attracts fish. Features tremendous salmon-agitating action combined with internal rattles for an irresistible presentation Can be fished "naked" or wrapped with bait (like sardine or herring) for added scent and attraction Built with tunable action, allowing anglers to adjust performance based on conditions Equipped with VMC hooks and durable hardware for strong hooksets Designed for trolling, back bouncing, or casting in salmon fisheries The "The Rave" color is one of many hand-picked finishes designed to maximize visibility and effectiveness in different water conditions.