Call in big ones using the natural allure of Nories Bite Powder Fish Attractant, the same secret scent used by iconic Japanese angler Taku Ito that adds a powerful taste to your favorite soft plastics. Utilizing a special formula of ingredients, Nories Bite Powder Fish Attractant instantly coats your soft plastic and forms a protective film around your lure upon contact with the water. Nories Bite Powder not only preserves your bait s allure, but it slowly releases the advanced formula as your bait moves to stimulate the visual and scent-based predatory instincts of bass. Simply apply the Nories Bite Powder Fish Attractant into your bait package or container for even coverage and eliminate frustrating missed bites or short strikes when the pressure s on to put fish in the boat. -2.5oz