The Ruger Precision Rifle in .308 Winchester was officially introduced by Sturm, Ruger & Co. on July 17, 2015, marking the company's major entry into the long-range, modular chassis-style bolt-action rifle market. Ruger launched the Ruger Precision Rifle initially in .308 Winchester (featuring a 20-inch barrel), alongside 6.5mm Creedmoor and .243 Winchester variants. It was designed to bridge the gap between expensive custom long-range rifles and affordable production bolt-actions.