The ACME Tackle Company Kastmaster Lure is designed for ice fishing enthusiasts seeking to attract elusive fish. This hard bait lure stands out with its fish-attracting luminescence, making it highly effective in dark waters. Not only does it glow in the deep, but its wild action simulates the movement of live bait, luring in even the most cautious fish. Ideal for those cold early mornings on the ice, this lure could be the difference between a successful catch and going home empty-handed. Experience the thrill of the catch with the Kastmaster Lure.