For many years, Norma ammunition has built an outstanding reputation as premium ammunition for hunters in Europe and Africa. Today, Norma USA is pleased to offer American PH, ammunition designed specifically for the North American big game hunter. This ammunition is loaded with premium hunting bullets for maximum terminal performance. Norma Soft Point bullets are conventional lead-tipped bullets perfect for hunting thin-skinned game. On impact, these bullets rapidly expand and mushroom to produce immediate devastation to the vitals.