The Berkley PowerBait Power Swimmer is a ribbed paddletail swimbait that makes a ton of commotion and drives fish wild. Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!FeaturesReliable paddletail actions that attract fishEye-popping colorsMultiple rigging options: weighted swim bait, jig head, A-rigs, spinnerbaits, Texas rigs, and Carolina rigsMulti-purpose bait used for countless scenariosVarious length and color options to match your local forage