Unlike ordinary flashers and dodgers that simply flip back and forth, the Big Al&';s Fish Flash completely rotates around its linear axis, continuously sending out a brilliant flash and a fish-attracting vibration as you troll. It&';s a different look and sound - the result of years of testing. The unique spinning action draws strikes from salmon, kokanee, trout, steelhead, and other game fish when other methods aren&';t producing. With quality ball-bearing swivels on both ends, the Big Al&';s Fish Flash provides smooth action at any speed. Virtually drag-free; perfect for running behind divers or downrigger balls. Sends out a brilliant flash and a fish-attracting vibration Completely rotates around its linear axis Unique spinning action Draws strikes from salmon, kokanee, trout, and steelhead Quality ball-bearing swivels on both ends Virtually drag-free Perfect for running behind divers or downrigger balls.