Water Soluble fish oils penetrate the water column much faster and more effectively than standard fish oils, giving you a quicker fish olfactory receptor pickup, and trigger strikes better! Top of the line formulated scent technology Penetrates the water column faster Higher intense scent Greater attraction Made from real fresh bait Infused amino acids trigger strikes better than ever! Shake well befor using Added UV Flash for effectiveness and higher visibilty NOT for human consumption Great for all soft lures and plastics, as well as dressed jigs Species designated scent blends you can count on