A top-shelf, proven-deadly classic lure; a premium custom paint job that can trigger the bite on any given day. The Hot Shot Customs Rapala Rippin' Rap Lipless Crankbait is created using a thoroughly tested, proprietary paint process that yields a hard, highly durable finish, for eye-catching results. The deep-bellied Rippin' Rap is one of the easiest-to-fish lures ever crafted, with its controlled sink rate and hard vibrating action; it's one of the few lures you can fish at any depth, with any style of retrieve. Casts long and sure; equipped with built-in rattles and quality VMC black-nickel hooks. An all-time favorite, proven-deadly lure Premium custom paint job Hard, brilliant, durable finish Can be fished at any depth Controlled sink with vibrating action Built-in rattles Quality VMC black-nickel hooks