Strike King's Chick Magnet Jr is a 1/4-ounce flat-sided crankbait that is designed with a circuit-board bill. The flat-sided build of the Chick Magnet Jr displaces water and gives the lure a tight wobble that attracts fish. Built to dive 4-6 feet, the Chick Magnet Jr is a downsized version of the award-winning Chick Magnet that was introduced by Strike King in 2021, winning the ICAST "Best of Category" award