"Meet your cool new outdoor companion, the PackIt Freezable Zuma Bag a cooler that actually cools without ice! Pack up to fifteen 12-oz. cans or a few meals to take to the beach, an outdoor concert, or a hike. This fully freezable, collapsible cooler keeps it all cold on the go without needing any ice or ice packs! The wide shoulder strap can be adjusted to wear cross-body for hands-free carrying.The 15-can Zuma Cooler is designed with PackIt's patented EcoFreeze technology: a freezable gel built-into the walls of the cooler. The smart design eliminates the need for separate ice packs or gel packs. It chills cold cans for up to 8 hours. 9""H x 12""W x 6.65""D.Manufacturer model #: PKO-ZU. Nontoxic gel and gel liner in the walls Eliminates the need for additional ice packs Wide shoulder strap allows hassle-free transport Keeps cold cans chilled for up to 8 hours Fits up to 15 cans"