You asked for it, they delivered! Their original, bestselling lunch bag is roomier in all the right places. PackIt's Freezable Lunch Bag is the original freezable lunch bag. Freezable non-toxic gel is permanently built into the lunch bag. The entire bag freezes! To use, fold the bag flat and freeze it overnight (12 hours). In the morning, the walls of the lunch bag will be completely frozen and ready to chill items for hours. Fit & Design: Measures 9.75 inches tall, 8.5 inches wide and 6.25 inches deep while open Measures 8.5 inches wide, 3 inches deep and 5.25 inches tall when folded for easy and compact storage in the freezer Features a zip top closure to lock in cool, dry air Buckle handle on the back of the bag clips onto totes, backpacks and strollers for hands-free convenience Wider base to accommodate Packit's Mod Snack and Mod Lunch containers (sold separately) PVC free, BPA free, phthalate, and lead free