The famous Bill Lewis Original Rat-L-Trap A(R) is the cornerstone of the #1 selling hardbait series in the world. It&';s been that way for over 25 years, and there&';s a good reason for this lipless crankbait&';s overwhelming popularity: it just flat-out catches fish! Whether your quarry is active or neutral doesn&';t matter; in addition to the flashing, shimmering shad-like profile and super-tight wiggle, every Rat-L-Trap is calibrated to emit Liv-N-Sound A(R) "producing lifelike vibrations that replicate those of distressed baitfish..and the predators just can&';t resist. Other hardbaits have had more than a quarter-century to catch up, but so far, none can boast the fish-catching success of the Rat-L-Trap. Built right, with premium hardware and a tough Durashell finish. Every tackle box should be heavily stocked with Rat-L-Traps. Flat-out catches fish Flashing, shimmering shad-like profile Super-tight wiggle Calibrated to emit Liv-N-Sound Tough Durashell finish NOTE: Bleeding Shad colors all have bright red treble hooks.