The famous Bill Lewis Original Rat-L-Trap is the cornerstone of the #1 selling hardbait series in the world. It's been that way for over 25 years, and there's a good reason for this lipless crankbait's overwhelming popularity: it just flat-out catches fish! Whether your quarry is active or neutral doesn't matter; in addition to the flashing, shimmering shad-like profile and super-tight wiggle, every Rat-L-Trap is calibrated to emit Liv-N-Soundproducing lifelike vibrations that replicate those of distressed baitfish...and the predators just can't resist. Other hardbaits have had more than a quarter-century to catch up, but so far, none can boast the fish-catching success of the Rat-L-Trap. Built right, with premium hardware and a tough Durashell finish. Every tackle box should be heavily stocked with Rat-L-Traps. Flat-out catches fish Flashing, shimmering shad-like profile Super-tight wiggle Calibrated to emit Liv-N-Sound Tough Durashell finishNOTE: Bleeding Shad colors all have bright red treble hooks.