About this product Color: BLOOD LINE SHAD - RH Bill Lewis introduced rattling sound into fishing lures over 50 years ago. Many will argue that it is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap? as the "Most Influental Fishing Lure" of all time in their Hall of Fame fishing lure article. This lure produces sound that is nearly identical to the sound made by distressed baitfish, which leads to attracting predator fish and stimulating an aggressive feeding response. This simple-to-use lipless crankbait is a must to have for locating and catching fish. Features: Premium Mustad Hooks Liv-N Sound - Produces sound that is nearly identical to distressed baitfish Multiple Retrieve Techniques Rat-L-Trap Fishing Tips